A Betty Crocker catalog from the 1970s
Yesterday about noon I asked Jordan
what was for supper, and she said, “I’m working on it.” Off the top of my head,
I volunteered to make Chicken Stroganoff which I thought was in one of the
cookbooks I’ve published. Turns out it wasn’t. How hard could it be? We just
had Hamburger Stroganoff, I had a deboned rotisserie chicken in the freezer,
and it seemed to me the principle would be the same—just chicken and chicken
broth instead of beef. To be sure, I went online where I found complicated
recipes with long lines of ingredients. But I found one that was fairly quick
and easy. And guess whose name was on it? Betty Crocker.
Betty is a hundred this year. General
Mills, who owns the fictional character, intends to keep her around for another
hundred years. The iconic baker first appeared in response to letters from home
bakers who wanted cooking advice. When the Washburn Crosby Company (later
reorganized as General Mills) ran a contest promoting Gold Medal Flour, they
were overwhelmed with letters asking for help, so Betty was born. Her first
name was chosen because it sounded friendly; the last name was in tribute to a
retired board member named Crocker. In no time Betty was on radio with “Betty
Crocker’s Cooking School of the Air.” Her cookbooks appeared, often the first
cookbook a young girl was given when she left the nest. The first product to
bear her name was a pea soup mix. In the Depression, Betty dispensed advice on
stretching what food a housewife had. She was among the best-known women in
America, second only to Eleanor Roosevelt.
Today, she has her own web site, an
entry in Wikipedia, and an online catalog. You can buy a Bett Crock mug,
counter-top pizza maker, or any of countless cookbooks—even one titled Betty
Crocker’s Lost Recipes which features vintage recipes. An online search
turns up recipes from chili and Sloppy Joe to pineapple upside-down
cake—remember when that was classic? You
can buy mixes for cakes, cookies, biscuits, muffins, and even casseroles. And
what does this fictional character look like? There have been eight portraits
over the years, but today she looks remarkably like she did a hundred years
ago—your average American housewife, with straight brown hair framing her face
and a slight, pleasant smile. Someone you’d ask for the best meatloaf recipe.
Here's her chicken Stroganoff,
slightly adapted:
Chicken Stroganoff
¼ cup flour
1 tsp. paprika
½ tsp. each salt and pepper
4 Tbsp. butter (divided)
½ c. chopped onion
½ lb. baby button mushrooms, sliced
About two cups diced, cooked chicken
1-1/4 c. chicken broth
1 Tbsp. Worcestershire
½ c. white wine
1 cup sour cream
Mix
together flour, paprika, salt and pepper and set aside. Melt 2 Tbsp. butter in
12-inch skillet (or thereabouts) and sauté onion and mushroom until onions are
translucent and mushrooms have released their liquid. Add remaining butter to
skillet, add chicken, and let it brown slightly. Sprinkle flour mixture over
skillet contents and stir to coat thoroughly. Gradually stir in broth, stirring
constantly as mixture thickens. Stir in white wine. Simmer until serving time.
When ready
to serve, stir in one cup sour cream. Do not let mixture boil! Serve over egg
noodles. We had shredded Brussel sprout with lemon as an accompaniment.
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